Building Products, Teams, and Experiences That Scale

I’ve led teams from 25 to 150+, taken a flagship Android device to market, and grown Samsung’s customer app from a 2.4 to a 4.1+ rating while adding 12 million monthly active users at 80% retention. At Smartsheet, I scaled the design org from 30 to 50+ while cutting attrition from 24% to 1%, and cut design review time 40% by fixing our Agile workflow.

Most recently I’ve applied that same operating model to AI: leading agentic AI strategy for ServiceNow’s ITSM platform, and building and shipping a series of ChatGPT-based tools (Magical GPTs) now past 55,000 users.

I do my best work in small, focused teams inside bigger companies — close to the decisions, short lines of communication, direct impact on the product.

I set strategy and lead people, and I still get into the work myself.

Based in Seattle. Available for full-time opportunities. Open to travel

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My Magical GPTs - Practical AI

As a design pragmatist, I’m always focused on finding practical, real-world applications for technology. For me, AI’s true value lies in its ability to create hyper-personalized solutions that solve real problems.
Check out the AI assistants I've built...

Head of Design | AI Strategy & Execution

Keywords: Head of Design, Vice President of Design, User Experience, UX, Product Design